Times are changing, where once people decided where to go on holidays based on advertisements now people are more interested in hearing the opinions of experienced, professional and honest people. These people are what we call travel influencers.
One thing which can be difficult as a new blogger starting out is getting exposure for your content or more simply put getting people to click and ready our blog. We have seen so many examples of talented bloggers who have given up because they feel their hard work is giving no reward.
Below are some top tips which we have carefully selected to help give you a head start or even just make some improvements to help you blog more effectively as well as reach and grow the right audience.
1. Make sure your content is useful and what your audience will want to read.
One mistake that a lot of bloggers make is that they write about things which might mean a lot to them or their friends or family but to be bluntly honest may be something strangers won’t care about.
For example you could blog about Budget travel tips, food recommendations, details on what to do or where to stay, photography inspiration, video entertainment etc.
Of course it also important that when you blog you feel you are blogging about your passion, but the key to success is to blog about something you are passionate about but also something your readers will find useful or inspiring.
2. Be interesting and do as many cool things as you can on your travels
When it comes to blogging about a personal experience ask yourself how awesome would this story be on a scale of 1-10.
For example if you are blogging about the time you were at a full moon party in Thailand and got really drunk you might find a lot of people won’t be interested in reading this but if you wrote about the time you sailed along the coast of Africa then you might find this will be a much more interesting article for a much bigger audience.
So remember always ask yourself, what would this blog rank on the awesome scale, and be honest!
3. Guest Blog, Guest Blog, Guest Blog
As I mentioned above when you start out on your blogging journey you will most likely find it quite hard to be noticed and get your out to a big audience in the beginning.
One way you can improve on this, is by guest blogging. Guest blogging is when you blog on someone else’s website or personal blog. This is a great way to get your content out to that page or person’s audience, which will then help you gain new followers and allow you to build your brand.
One piece of advice we will give you, is to make sure that the site or blog you are guest blogging on has the same target audience as you so that you are reaching the right people. Be picky, you’re talented but everyone needs a little help at the beginning.
4. Use social media as your personal promoter
If you want to be a successful blogger you need to be using all the social media channels that are both relevant in that the majority of people you want to target with your piece of content are there.
So what do I mean when I say relevant? Well one common mistake we see among bloggers today is pushing their blog out on the wrong social media channels. For example LinkedIn is a social media site which contains the biggest amount of company decision makers which are all in the one place. So if you were blogging about the best restaurant to go to in Egypt you may find that not a lot of people are clicking on your post, the reason being Linkedin is more for people who blog about professional or services or industry news.
The correct place to post your blog would be on Facebook or Twitter, these sites are more causal and places people come to consume content which actually interests them personally rather than their business, career or employer.
It is also vital that you post consistently. Make a plan of what you will post each day and at what time. This allows you to stay organised and be more efficient with your posts. The more you post the more your audience and engagement will grow.
So this was our top tips to ensuring that you are creating content and sharing with your audience in a way which will help you grow your followers and also your brand. If you have any questions or are interested in finding out more about something you have read today please do not hesitate to leave a comment below.